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Learn my one trick to follow up on a new business email

So you’ve spent time researching your prospect, looking them up on social media, reading the media section of their website, reviewing the business strategy section on their corporate website and crafting an email that’s really tailored to their challenges and needs. You are excited to hit the send button because this is an email you…

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How to write a new business email that won’t get deleted

Marketing and brand directors get hundreds of emails every day – many which end up in the trash. Here are some tips to help make sure yours get read.   Keep it short Longer is definitely not better. Everyone is busy and people get too many emails, your audience will need to be able to…

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Are you wasting time on new business?

If you or your team aren’t getting the results you need from your new business activity then take a closer look at where you are spending your time. Are you doing enough of the right things or wasting time on the wrong things. Have a look at my list below to check you are on…

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How to Prospect on Social Media

Reaching prospects using the traditional methods of email and phone is getting tougher and tougher with improved technology filtering emails and blocking calls. With the number of Worldwide users expected to reach some 2.95 billion by 2020, social media does give you an opportunity to connect with and engage with your prospects. Approach with caution…

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The differences between a freelancer and a new business agency

You recognise that you need external support with your new business drive but how do you decide between appointing a freelance new business consultant to work on your business development or whether to hire a specialist new business agency. There are some advantages and disadvantages to both which I’ve listed below. Cost A new business…

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How to find just about anyone’s email address

**EDIT** – Unfortunately since this blog post was written, LinkedIn no longer allows integration of Prophet or Hunter, I am using Snovio at the moment (Sep 17) which seems to be working well.   If you are responsible for new business development in your agency, I’m pretty confident one of your biggest frustrations is the…

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What to include in a new business plan

When I start working with an agency on their new business, the first thing we look at is their new business plan. I tend to map this out over a 12 month period although it’s important to review and tweak each month. Writing the plan shouldn’t take long. The best way to approach it is…

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Buyer persona

One strategy that you are probably not doing that will improve your new business campaigns

One strategy that many agencies forget about when it comes to their own marketing and new business efforts is audience profiling. Something you know right but probably aren’t doing 😉   Building personas for your core audience can help improve your marketing and new business efforts. Its means that you can be more focused on…

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How to craft an agency positioning that stands out

Often Marketing Directors complain that all agencies say the same thing and there’s little to differentiate one agency over another. Having a clear positioning will help you set yourself apart from the competition and attract the best possible clients. Read below for my 5 key steps that you should follow when crafting your agency positioning.…

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Is the phone dead in new business?

So I was recently asked to speak at a DBA training event and given the topic of “What’s New in New Business”. I’ve been working in new business for well over 15 years now, always in the same industry, helping digital, design and communications agencies get more clients. Over these years the landscape has changed…

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